Aladino's Pizza Goes Mobile To Shorten Lines, Increase Revenues

The Challenge

Aladino’s Pizza is a popular, family-owned pizzeria in Antioch, California. Since 1984, Aladino’s has been serving up its traditional and specialty pizzas, calzones and appetizers to hungry crowds and sports teams that steadily stream into the restaurant from the Antioch Indoor Sports Center next door.

A local favorite, Aladino’s is usually packed with customers after games and practices, so diners often faced long lines and considerable wait times to receive their food.

“We had three point-of-sale terminals—two for counter service and one designated for delivery—and people would go to the counter to place their order,” said Matt Fosenburg, Director of Operations at Aladino’s Pizza. “But the long lines and crowds of people waiting for their food made it difficult to move around the restaurant, and we were losing business as a result.”

It was clear that Aladino’s needed a better ordering system that would reduce wait times and efficiently handle the bustling crowds that patronized the pizzeria. The restaurant sought assistance from Granbury Restaurant Solutions, a Texas-based provider of restaurant technology to the Quick-Serve and Casual Dining markets.

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