Magazine Article | November 1, 2017

A Call To Innovate

By Israel Lang, coach and consultant in the IT industry

HTG’s Israel Lang shares his perspective — and his concerns — about innovation in the channel

I started my career as the internet began to penetrate rural America, the cell phone form factor was the flip phone, and apps were served before the main course at dinner. Solutions providers or VARs primarily made money from hardware and software sales. It was an amazing time, as we introduced the idea of managed services to customers in our markets. We talked of proactive support and providing “trusted advisor” consulting services.

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