Newsletter | November 5, 2019

11.05.19 -- 5 Ways SIP Trunking Benefits Both VARs And Their Customers


Shift4 Payments is the leader in secure payment processing solutions, powering the top point of sale and software providers across numerous verticals including food and beverage, hospitality, lodging, gaming, retail, and e-commerce. This includes the company’s Harbortouch, Restaurant Manager, POSitouch, and Future POS brands as well as over 300 additional software integrations in virtually every industry. Shift4 securely processes over 1 billion transactions annually for nearly 200,000 businesses, representing over $100 billion in payments each year. To learn more about joining the Shift4 family of resellers, visit

Channel Insights
SMBs And Cybersecurity In 2019: The Shift From Complacent To Critical
Article | Webroot

As more SMBs realize they are no longer able to fly under the proverbial cyberattack radar, there’s a big opportunity for MSPs at several levels to get in on offering security services.

5iron Implements Automated, Multi-Tenant Security System To Expand Services
Case Study | Stellar Cyber

5iron is an advanced managed security services provider focused on serving financial institutions. A recent security system implementation has allowed the company to automate security responses to boost analyst productivity.

How Payment Facilitators Could Revitalize Healthcare Payments
Article | EVO Payments

The current consumer payment experience in healthcare is unpleasant, to say the least. A patient contemplating a routine surgery is hard-pressed to find straightforward information about different providers and what they charge for procedures, making the decision-making process stressful and confusing.

5 Ways SIP Trunking Benefits Both VARs And Their Customers
  Article | By Mathieu Pipe-Rondeau, SherWeb

Legacy phone infrastructure is known for being temperamental and complex. That’s why migrating them to a SIP trunk is a relatively painless way to give them some of the benefits of a full-fledged VoIP or UCaaS suite, without the headaches that come with a full infrastructure migration.

Skills For Successfully Implementing Smart Cities Solutions
Article | CompTIA

CompTIA's Smart Cities Advisory Council has identified these four critical skills needed for successfully implementing smart cities solutions. Check out this infographic to discover these critical skills along with other hard skills, soft skills, and management skills.

How To Turn Today’s Smart Home Technologies Into Profits
Video | The ASCII Group

Learn about the latest trends and products for smart homes and how to successfully turn them into profit. You’ll also see various sales opportunities and how to market them.

Leadership Lesson
AI + Intent Data: The Key To Ending Inefficient Marketing Tactics
  Guest Column | By Liz Ronco, Spiceworks

Imagine the possibilities if you knew exactly which businesses to target and what message to use based on where they are in the purchase journey, what solutions they’re actively researching, and which competitors they’re evaluating.

In Case You Missed It
8 Ways Your Content Marketing Is Failing
Guest Column | By Elizabeth Harr, Hinge

Creating and executing effective content can help your customers better understand the issues they face. Done right, it’s also a significant value-add to your marketing efforts — and a proven way to convert prospects into customers.

How Specialized Audio Helps SMBs Build A More Inclusive Staff
Article | By Johannes Kaulfuss, Sennheiser

SMBs looking to invest in sophisticated unified communications networks typically understand the urgency of maintaining a skilled, consistent, and well-seasoned staff to leverage these networks. The savvy business owner will do whatever is necessary to draw superior talent from a wide pool of knowledgeable workers in order to deliver outstanding customer engagement.