Newsletter | August 20, 2019

08.20.19 -- 5 Steps To Encourage Existing Customers To Buy New Products


Shift4 Payments is the leader in secure payment processing solutions, powering the top point of sale and software providers across numerous verticals including food and beverage, hospitality, lodging, gaming, retail, and e-commerce. This includes the company’s Harbortouch, Restaurant Manager, POSitouch, and Future POS brands as well as over 300 additional software integrations in virtually every industry. Shift4 securely processes over 1 billion transactions annually for nearly 200,000 businesses, representing over $100 billion in payments each year. To learn more about joining the Shift4 family of resellers, visit

Featured Editorial
5 Steps To Encourage Existing Customers To Buy New Products
Guest Column | By Sparky Farwell, CSS Group at CCI Systems

Building strong business relationships with customers is key to selling additional product offerings. Think of a relationship mindset as the foundation and these five steps as the walls and roof that transform it into something built to last.

Channel Insights
What Is Preventing Pay-At-The-Table Technology From Being Commonplace?
Article | By Sean Berg, Shift4 Payments

A paradigm shift for pay-at-the-table solutions is on the horizon, and resellers need to become educated to take advantage of the opportunity.

6 Reasons To Start Selling Networking Solutions Tomorrow
E-Book | BlueStar, Inc.

As you work to learn and become knowledgeable about emerging technologies, new integrators are entering the space and competing for your customers. To this point, it’s critical for VARs to continually add complimentary products and services to their offering.

A Headset Is No Longer Just A Headset!
Q&A | A conversation with Jesper Kock, Sennheiser Communications

Today, simple headsets are bundled as free accessories to any mobile phone, giving them a perception of “nice to have” gimmicks in the consumer market. But in some areas, such as professional office environments, headsets are so much more than mere accessories, having evolved into complex pieces of IT equipment that can transform the business of communication.

Why Your Security Vendor Must Integrate With More Than Just Your RMM And PSA
Article | By George Anderson, Webroot

Integrating a security solution with remote monitoring and management (RMM) and professional service automation (PSA) platforms is essential for doing business. Together, these platforms help lower the cost of keeping up with each client, ensuring profitable margins for a healthy, growing business.

The Importance Of Diversifying A Reseller’s Network
Article | EVO Payments

Resellers tend to stay in their particular niche, whether that is the retail industry, hospitality, or others, but expanding and diversifying your portfolio can be simple and financially rewarding.

Channel Voice, The Channel Executive Podcast

Catch up on an archive of conversations with channel luminaries including Paul Dippell, Robin Robins, Carrie Simpson, Bradley Gross, Tim Conkle, Jay McBain, Arlin Sorensen, and many, many more.