John Gentry

Put Your Customers In The Best Possible Position For Big Data Initiatives

In this article, John Gentry, vice president of marketing and alliances at Virtual Instruments shares challenges enterprises face when incorporating Big Data analytics, steps they can take to make sure their Big Data initiatives are the most beneficial — and ways IT solutions providers can help.

How To Identify An Ideal Channel Program

As most businesses develop and expand, their lists of partnerships and alliances expand as well. This is not a coincidence. Part of a business’ growth potential comes in its ability to profit from successful channel partner relationships. However, a key component of this strategy is the symbiotic nature of these arrangements. A vendor’s business only benefits if its channel partner does, and the channel partner will benefit the most from the relationship if the vendor puts the time into making it a competitive reseller. So, it’s in everyone’s best interest to prepare the partners to maximize their potential. As a channel partner, how can you spot these programs? It all comes down which vendors offer the proper training.