FEATURE ARTICLES

EDITOR'S DESK

  • Rising Rates Of Fatal IT Myopia In The Channel
    Rising Rates Of Fatal IT Myopia In The Channel

    VARs and MSPs represent the channel’s eyes on the ground. There’s a weighty responsibility there that makes nearsightedness a very dangerous thing for the channel. Our VARs and MSPs need clarity of their customers’ vision, and the rest of the channel needs to stand ready to help that vision become the customer’s reality.

GUEST CONTRIBUTORS

  • High Impact Communication:  A Three Tier Approach
    High Impact Communication: A Three Tier Approach

    High Impact communication is essentially a dance that flows between participants. As in most dances, there might be awkward moments, as one develops a sense of their partner’s style, and more elegant graceful moments, when partners are in the flow of the dance. The inherent skills and mindsets of high impact communication are developed over time through intention, practice and embracing a three tier approach. This approach includes essential skills and mindsets to embody BEFORE, DURING and AFTER the communication.

  • When It's Time For A Small VAR To Tap Out
    When It's Time For A Small VAR To Tap Out

    Forrester analyst Jay McBain's life's work is analyzing the channel. When he recently told Channel Executive magazine that 40 percent of the channel is poised for retirement over the next seven years, it got us thinking about exit strategies (and acquisition targets, but that's a future story). Liz Harr, the subject of this Q&A on, Business Sustainability Planning, orchestrated an exit strategy of her own. Today, Harr is a partner at professional services marketing firm Hinge and a frequent contributor to VARinsights.com, but not long ago she was a reseller of Microsoft CRM and ERP software. Here, Harr shares some wisdom on knowing when it's time to exit, optimizing the valuation of your company, and minimizing collateral damage in the process.

  • Business Strategy - It’s About The Destination, Not The Journey
    Business Strategy - It’s About The Destination, Not The Journey

    Who really wants to take the long, slow, arduous journey to success when you have the option to take a more thoughtful, deliberate approach? The time to praise the journey is when it’s in your rear-view mirror not when you’re facing it head-on through the windshield. Life may be about the journey, but business is all about the destination.

  • A Balanced Approach To Cybersecurity Risk Mitigation

    Technology is essential to mitigate the risk of exposure to cyberattack.  Note that mitigate means to reduce or lessen in severity, not preclude.  It’s often difficult for IT service providers (ITSPs) to convince business owners that no one can guarantee complete elimination of cyberattack risk. Anyone with a computer connected to the internet is under attack. Your best option is preparation for the inevitable.

  • MSPs And Resellers Can Amplify Their Social Media Reach With Employee Advocacy

    Studies have shown that businesses are starting to increasingly rely on social media to help build brand awareness and drive the sale of their products and solutions. For example, according to a recent Forrester report, 98 percent of sales and marketing leaders see value in social selling in the short and long term, and 49 percent have already developed a formal social selling program. Many Channel companies would agree with the potential benefits of social media marketing, but they also acknowledge they’re a long way from realizing its full potential.

More From Guest Contributors

VAR WHITE PAPERS

  • The Path to MSSP

    One of the hottest debates in IT service management at the moment is whether or not to pursue “Managed Security Service Provider” (MSSP) status. This is largely caused by a lack of clarity over what the name means, whether it is beneficial to use it, or whether customers are even concerned about the distinction between MSPs and MSSPs. This report defines exactly what an MSSP is and identifies the existing opportunity for those who reach this standard. It also highlights the shortcomings of current service providers and how to overcome them.

  • Are You Using The Right Payment Gateway For Your Application?

    With the rise of eCommerce and mobile payments, gateways play an increasingly important role in the payments ecosystem. Unlike the simple payment gateways of a decade ago, modern gateways are increasingly diverse, and offer features and value-added services for merchants of all kinds.

  • Immersive Advertising Drives Brand Visibility

    The global digital signage market size was estimated at $16 million in 2016 and is anticipated to reach $31million by 2025. This industry growth is accredited to the increasing demand for the digital promotion of products and services to attract the attention of the target audience in an effective manner. Digital signage offers the necessary quality information to a large number of viewers by utilizing large display screens across the location with a concentrated target audience. With digitized display technology, information is provided in a digitized format that includes motion and pictures in order to attract customers with more impact as compared to the traditional modes of reaching out to customers.

More VAR White Papers

FEATURED SUPPLIERS

  • Advantech
    Advantech

    Over the last decade, Advantech has established an excellent reputation for innovative and high-quality interactive digital signage and POS solutions for retail chains and stores, shopping centers and other major corporations across the nation. Their products and services allow retailers to enhance the shopping experience while optimizing business management for more intelligent and effective workflow.

  • ConnectWise
    ConnectWise
    ConnectWise is the leading business management solution designed exclusively for technology organizations, such as IT solution providers, MSPs, software companies, hardware/software resellers, and System Integrators.  

     

  • Vantiv Integrated Payments
    Vantiv Integrated Payments

    Vantiv Integrated Payments provides integrated payment processing solutions that help businesses prosper. Known for secure and reliable processing, Mercury’s solutions are built into the POS, helping merchants reduce errors in data entry, manage cash flow, and minimize risk.

  • Jenne, Inc. / Extreme Networks
    Jenne, Inc. / Extreme Networks

    Jenne, Inc. is a leading value-added distributor of technology products and solutions focusing on voice, video, data networking, premise security and cloud. Jenne is committed to providing value-added resellers, integrators and service providers with a broad product selection, competitive pricing, on-time accurate delivery, outstanding technical support plus ongoing sales and technical training.

  • CompTIA
    CompTIA

    CompTIA is the voice of the world's information technology (IT) industry.

  • SolarWinds Backup
    SolarWinds Backup

    When the disaster phone call comes, how will you respond? Whether it comes from a technology failure, a natural disaster, or just user error, SolarWinds® Backup restores business continuity fast.

INDUSTRY PARTNERS AND ASSOCIATIONS

ASCII CompTIA HTG Peer Groups Small Biz Thoughts
SMB TechFest 2112 Group RSPA Money 20/20
Shoptalk ASP Drone Dealer Expo Michael E Gerber Companies

 

@VARINSIGHTS

INDUSTRY INSIGHTS

  • MSP Guide: Why You Need Layered Security
    MSP Guide: Why You Need Layered Security

    Cyberattacks have impacted leading retailers, financial institutions, healthcare providers, and even elections. While awareness of cyber threats may be at an all- time high, cyberattacks are still happening, and they’re extremely expensive, both in terms of money and a company’s reputation.

  • MSP Guide: Selling Layered Security
    MSP Guide: Selling Layered Security

    Not only do your clients expect a certain level of quality in the services they receive; they also place a great deal of importance on the individual working relationship. Clients want to know they’re being taken seriously as people, and are being served by MSPs who understand their needs on a personal level.

  • MSP Guide: Implementing a Layered Cybersecurity Strategy
    MSP Guide: Implementing a Layered Cybersecurity Strategy

    Today’s threats use multiple vectors to attack, from malicious email attachments to infected web ads to phishing sites. Criminals combine a range of threat technologies, deployed in numerous stages to infect computers and networks. This blended approach increases the likelihood of success, the speed of contagion, and the severity of damage. The only way to keep your clients safe is with a layered cybersecurity strategy that can secure users and their devices at every stage of an attack, across every possible attack vector. The following guide is designed to help MSPs develop an effective IT security program for their clients.

  • Top 10 Reasons Why SMBs Vulnerable To Malware Attacks
    Top 10 Reasons Why SMBs Vulnerable To Malware Attacks

    Here are 10 reasons MSP clients need a layered security strategy to stay safe.

  • Top 10 Reasons Security Awareness Training Is A Smart MSP Investment
    Top 10 Reasons Security Awareness Training Is A Smart MSP Investment

    Cybersecurity breaches are expensive. Even if you provide industry-leading cybersecurity services, modern malware tactics are too sophisticated to guarantee 100% that your clients will stay safe. A single breach at a client site can spell countless man-hours lost to remediation and disaster recovery—not to mention the damage it does to the trust your clients place in you and your services. So what’s an MSP to do?

  • Top 10 Reasons Multi-Vector Protection Is Vital For MSP Success
    Top 10 Reasons Multi-Vector Protection Is Vital For MSP Success

    “With 7.5 million new malware variants introduced each month,” organizations need to prepare for all-out war on cyberattacks. Cyber threats are attacking users from multiple angles—or “vectors”. And what’s worse, their attacks can hit in multiple stages. As an MSP, you must leverage solutions that keep users and devices infection free, across all endpoints. Unfortunately, two- thirds of MSPs are short on qualified IT professionals who can help them ramp up their security offerings. Thankfully, multi-vector protection can help.

More Industry Insights

FEATURED PRODUCTS

More Featured Products