Cisco Resellers Guide To Quotes And Sales Proposals

“We lost the deal? What happened?”

Sounds all too familiar. And what’s worse is that Cisco resellers and their sales professionals often don’t know that it is not about the money. . . but the proposal itself. This eBook details five steps for building winning sales proposals, forever changing your proposal success rate. . . and your business.

Where Do Proposals Go Wrong?

A proposal is a document that solidifies your relationship with your customer. The proposal should identify the business problem(s) and document your technology solution. In short, the proposal is a solutions document offering your company as the best solution, regardless of price. So how do you offer yourself as the best Cisco reseller and what key things can you provide as evidence? Look to your work and your reputation as your proof points. Offer references from existing customers, key studies you’ve participated in, articles your company has published, membership in professional organizations and your experience as a guest speaker.